Bentonite Clay is a natural clarifier, used to purify your skin, hair and entire body. Its healing properties are activated once clay is wet. Bentonite safely pulls the impurities out. Use as a face mask for clearer complexion and soft skin or hair mask for defined curls and clean hair. This Product is Natural and Organic Directions: Wet Hair. Take a pinch of clay and mix with Water and Olive Oil for hair mask or Water and small amount of Apple cider vinegar for face mask. Mix well until clumps gone. Rake through hair fully, cover with plastic cap, let sit for 25-30 minutes( hair) or 5-15 minutes(face). Rinse and style as usual. Key. Gender: Female.