For over 40 years, Dark and Lovely has kept you covered with 19 shades made just for you.

Hair color for black women doesn't have to be tricky. Gone are the days of patch work, over-processed strands and DIY disasters. Specially formulated with nourishing shea, avocado and olive oils, Fade Resist permanent hair dye promises to fight breakage and nourish hair. Specifically designed to help protect relaxed and natural hair while coloring, the result is silky, shiny hair and luxurious, long-lasting color. It’s no surprise that we’re one of the best Haircolors designed for women of color. Long-lasting color that cares for hair with every step. Our super-rich conditioning formula wraps the hair strand to help protect it from dryness and damage, even after multiple shampoos