Excelsior Coconut provides the ultimate experience in hair rejuvenation and maintenance. Our formula to repair dry or damaged hair is simple: natural, healthy ingredients = beautiful, manageable hair. Our ingredients tell our story: Coconut Oil transforms dull, damaged hair back to vibrant health with it’s ability to penetrate hair better than other oils and prevent protein loss. Coconut Oil Revitalizing Shampoo. Treat dry hair with the natural nutrients of coconut oil to help provide maximum moisture to dry or damaged hair while pure coconut extract cleanses and strengthens for shiny, healthier looking hair